So, Bing, earlier known as the Kumo is finally here. Announced at the recently concluded: All Things Digital conference, the Bing is Microsoft’s first dedicated attempt to challenge Google’s domination in the search arena. And prima facie, it seems to be a very good attempt indeed if we are to go by the worldwide reviews received soon after launch. Bing is all set to replace Windows Live Search and will be fully operational, starting Wednesday – although it’s available in most countries now.
It’s now time for us to take a first look at Bing. Does it really have what it takes? Will it ever replace that Google homepage of yours? Before we delve further into this, let’s just try to shake off our prejudice (is that the right term?) most people have for anything that originates from Redmond. That, coupled with the unshakable faith in Google, makes for a nice combination, which usually ends up in most of us writing off any competition (to Google) even before actually trying them out. Remember Cuil? Anyone? So, has Bing managed to catch Google with its pants down? Or is it a product you can pass? Read on.
The Look
First off, what strikes you is the look of the Bing homepage. It’s loaded with nice wallpapers that seem to change on a daily basis. On a closer look, you notice that you can find the story behind the wallpaper by hovering your mouse over various “locations” on the image. The interface is quite basic and intuitive – as good as Google.
The only complaint here is the image that some people might deem is an unnecessary addition. For others, this might be a welcome change from the white, too minimalist, simple Google page.
Searching
The most important function of any search engine is the way it displays search results and Bing does it pretty well. The good thing about Bing is the way it throws the information at you in a much uncluttered, unconfused manner. The keywords you feed in are further used to “suggest” you more results. There is a related searches bar on the sides, similar to Google. As for the results, it does come up with what you are actually looking for most of the times. However, this one actually needs some time for you to “settle” in. Maybe a month down the line, we can comment if Bing can really replace Google, or even Yahoo for that matter, which if you’re not aware, is in second position in the search engine segment.
What we liked about the web results are the “snippets” of information that you see beside every search result link. To get an idea of what I am talking about, take a look at the image below. Once you search for a term and get a page with the search results, all you need to do is to hover your mouse over the thin line on the side of the list, and it will display what else is there on that page. Although I am not very fond of these mouse hover initiated things, this one does it in a very unobtrusive way. Nice!
Video, Images and Others
Bing also comes with the expected Video, Image, Maps and News search. You can “personalize” your image search by choosing categories like size, color and even people. In addition, if you click on any of the images, it opens up the image — but at the same time, it shows rest of the images in a pane at the left. This lets you avoid hitting the back button for looking more images. The infinite search functionality does away with multiple pages and search results
are added as you scroll down. This might be good for faster connections and PCs. As for videos, it has also been in the news for its ability to play explicit (amongst other) videos right from within the search results page. This has drawn sharp criticism from certain quarters. Well, coming to think of it, even though Google doesn’t allow you to play videos right from within the results page, it is capable of displaying explicit content by just changing the preferences. This also holds true in case of images. Bing comes with a similar option and it leaves me perplexed why only Bing is being singled out. You can search videos by length, screen size, resolution and source. Pretty neat!
If you are in India and are checking out Bing, it is interesting to note that you simply cannot search for things using keywords that Bing thinks might return sexually explicit content. Therefore, if you search for something as simple as “sex”, you will get no results. Period. If that was not all, there is no option to change your preferences so that you may complete the search using the aforementioned keyword.
If you are really looking for something, the only option now is to switch to one of the other localized pages (preferably U.S.) and you will get what you want there (ahem!). I am unsure if this is a bug or whether Bing India considers these words taboo!
Verdict
Bing sure is a good, robust search engine. Some of the features it has come up with are downright revolutionary when you compare it to Google and number two, Yahoo. Credit is due for Microsoft for providing users a capable, well thought-out search engine. You might take some time getting used to the “new set of search results” though. They have also managed to create a buzz around it and all that needs to seen is whether people will start using the service regularly. Technology enthusiasts and certain sections of this niche community might like the service and may even use the service, but replacing Google with Bing is a huge decision even for them. To replace what has become synonymous with search might be difficult and we do not see Google losing any market share in the near future. What Microsoft is looking at is the adoption of Bing by the layman, your average Internet user who still swears by Google and in some cases, is simply unaware of the fact that there is another option out there! Microsoft has had a good start with the Bing by creating the buzz around what is actually a nice search engine. However, it has a long, weary road to traverse before it could be a Google replacement. Microsoft however does seem to have Yahoo in its sight first!




